Cracking the Culture code!

HR Heads Breakfast Forum, 16 November 2017

On Thursday 16 November, we hosted a Breakfast Forum in Bournemouth. We were thrilled to welcome our guest speaker Jo Boxer, Culture and Engagement Consultant at Dragonfish Consulting. Jo delivered engaging and thought provoking content that sparked many discussions among the audience. It’s always very enjoyable getting local HR professionals together to discuss hot topics in HR – and the feedback we have received so far has been very positive! This is actually our second Breakfast Forum with dragonfish, back by popular demand, as our first event was incredibly popular with our HR audience and our spaces filled up in record time.










Key Takeaways


These days – culture goes beyond your four walls. If your culture stinks, your customers will know about it. If your people aren’t happy, your customers will feel it, and if your people aren’t effective, your customers will tell you about it.

During the Breakfast Forum, Jo shared some of the research Dragonfish has carried out, explained how to build a solid culture plan, explored the links between culture and performance and encouraged plenty of questions and discussions within the room throughout the morning, including: how does culture drive performance?

Some interesting facts and figures….

92% of 100 FTSE 350 Board Directors say that investing in culture has improved their financial performance!

84% of senior leaders globally say disengaged employees are one of the three biggest threats facing their business…

  … and yet only 12% report regular activity to address employee engagement in their business!

So what does it take to crack the culture code? Job satisfaction, emotional commitment, customer and brand alignment. If you have mastered each of these 4 things in your business, you’ll be well on your way to cracking the culture code to transform business performance.


About Jo Boxer

Before joining Dragonfish, Jo was Head of Culture and Engagement at Simplyhealth, with responsibility for cultural change, employee engagement, communications, recognition and CSR. In addition she has also worked as a consultant delivering employee engagement and leadership development projects for a range of clients (including Hampshire Fire and Rescue and Hampshire County Council.). Jo has a strong commercial background in sales and marketing, having developed and led high performing sales and marketing teams for BOC and GlaxoSmithKline.

Jo joined the dragonfish team in September 2017 and is responsible for developing client relationships and partnering with clients to plan, design and deliver cultural change projects. Jo lives in Hampshire with her husband and two teenage children, and is a keen outdoor enthusiast enjoying hill walking, cycling and skiing in her spare time!

You can connect with Jo on LinkedIn.


About Dragonfish Consulting

Dragonfish is an award-winning culture consultancy with offices in Southampton, London, Sydney and LA, partnering with ambitious leaders to transform business performance through culture change and employee engagement.

Built of a unique mix of former HR directors, insight specialists and commercial marketers with an impressive track record of building stronger connections between people, brands and customers to unlock potential and growth. Dragonfish is on a mission to make culture change more real, tangible and commercial for leaders wanting to get to grips with the links between culture and performance in their organisation. Their approach has delivered outstanding results for many prestigious brands.

Dragonfish’s unique approach has delivered outstanding results across a range of sectors and each member of the Dragonfish senior team has run businesses and led large functions in global brands. So they believe in the value of measurement to drive performance and understand the importance of demonstrating a direct and tangible commercial difference.

Follow Draginfish on Twitter and LinkedIn.


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Keep an eye out for our next Breakfast Forum!

Breakfast Forums are a HR Heads speciality. To get involved with our exciting plans this year – please visit our HR Heads 2018 Events page. Connect with us on LinkedIn and follow our twitter, instagram and facebook pages for the latest HR Heads news, thought leadership pieces and event invitations.


Supporting Macmillan

We’re very proud to partner with Macmillan Cancer Support, and everything we do incorporates Macmillan in some way. Our Breakfast Forums are entirely complimentary – from the tea to the topic, which we happily provide as a value add service to our network. We ask that those who cancel last minute make a donation to Macmillan, and everybody has been happy to do so. So far, this has raised a further £150.