Optimise your LinkedIn profile
LinkedIn is a powerful tool, utilising your profile to secure a new role is m
Here’s some advice on how to create a good LinkedIn profile:
ore than simply adding an ‘Open to work’ banner. Optimising your account in the same way a marketeer would apply SEO to a website will give you
- Choose a good photograph of yourself. Your profile picture is the first thing someone viewing your profile will see, so make sure you’re dressed professionally and the image of high quality. Making sure you have uploaded a background photo that is relevant and stands out also shows people looking at your profile that you’ve put time into your account.
- Your headline doesn’t have to be your job title – tell the audience a bit about yourself. Similarly, take time to complete your summary section – and include what skills you have, and how they enable you to successfully undertake your role. Remember to use the key buzz words that you’re know for to make sure your profile shows up in HR searches!
- Connect with the people you meet or have met. Look at the suggested connections that are linked to your email address and send a connection request if they’re relevant to your industry/experience.
- Update your skills and review them regularly – it’s important to include the skills you have that are relevant to the role you do and not ones that aren’t key. Try and get endorsements from your network for the skills you list.
- Recommendations are a great way of showing people viewing your profile on how valued you are by peers. These testimonials show your authenticity and ability.
- LinkedIn Learning is a good way of showing your continual professional development.
- Share regular – and relevant – content. Try and post about once a weekday, whether it’s a news article that’s linked to your sector or a study – it shows you’re passionate about your industry. Engage in posts you see in your feed by liking or comment, it’s good to be active and will help you show up.
- Hashtags. Take time to follow relevant hashtags to your industry and network, and don’t overdo hashtags when posting updates – around three per post is good practice.
- Personalise Your URL. You can update the URL on your profile to further optimise your search appearances
Need Assistance?
Our consultants are happy to walk you through how to optimise your profile on LinkedIn as well as review you CV. To discuss any of the topics above please get in touch.
